Research project „Sustainable Urban Consumption – Regional Differences” No КП-06 ПН 35/6 from 20/09/2019
Funding Institution: National science fund at the Ministry of Education and Science, Competition for Fundamental Research 2019
Leading organization: University of Economics - Varna
Partners: University of National and World Economy and D. A. Tsenov Academy of Economics - Svistov
Total project‘s value: 116 880 lv.
Project duration: 36 months
Main objective: To outline the regional differences in the problems, scope, internal structures of sustainable urban consumption and to propose theoretical concepts for city marketing for sustainability. In order to achieve this objective, a thorough theoretical analysis of the concept of sustainable consumption will be made and specific measures of sustainable consumption at a city and household level will be developed.
Project activities:
Phase 1. Conceptual
Phase 2. Empirical part - sustainable consumption of macro-level (city level)
Phase 3. Empirical part - sustainable consumption of micro-level (household level)
Phase 4. Analytical-assessment phase
Phase 5. Content Marketing for Sustainability
Phase 6. Synthesis of theory of Urban Marketing for Sustainability
Research results: The research team expect to achieve several scientific results:
- 6 scientific conference papers in Bulgaria and abroad (3 + 3); 6 scientific articles targeted to the journals indexed in Scopus and Web of Science; 3 scientific publications (studia) with the empirical results from targeted cities; final monograph with work title “Urban Marketing for Sustainability”.
- development of a marketing theory for sustainable urban consumption management;
- purifying and systematically constructing the content of the concept of sustainable consumption, taking into account two important levels - at the city and household levels;
- developing, testing and validating of a methodology for analysis and assessment of sustainable urban consumption;
- development of an indexes of sustainable consumption at the city and household level;
Project Implementation Team:
- assoc. prof. Dr. Maria Kehayova-Stoycheva – team leader – UE – Varna
- Prof. Dr. Sc. Simeon Zhelev – UNWE
- Prof. Dr. Galina Mladenova – UNWE
- prof. Dr. Yulian Vassilev – UE – Varna
- assoc. prof. Dr. Todor Borison Krastevich - D. A. Tsenov Academy of Economics – Svistov
- assoc.prof Dr. Marusya Smokova-Stefanova - D. A. Tsenov Academy of Economics – Svistov
- Chief Assistant Professor, Dr. Svilen Ivanov – UE – Varna
- Chief Assistant Professor, Dr. Boryana Serbezova – Ue – Varna
- Chief Assistant Professor, Dr. Borislava Stoimenova - UNWE
- PhD student Veneta Lyubenova - D. A. Tsenov Academy of Economics – Svistov
- Yordan Nedev – UE - Varna